Linghao Kong                           Base in London
                                    
-Fashion designer
-Stylist
-Graphic designer

Contact Details
[email protected]
Instagram: kkong_linghao
01.Beautiful rough

Linghao kong
Menswear

2024

The project originated from my observations of everday life, such as the street culture of men's dress on the streets, bespoke tailoring, and stereotypical clothing. In the research of the project, I started from my cultural background and investigated Chinese street photography from the 1990s to modern day street photography on my own mobile phone. The Beijing Bikini that appears in the project is a typical street culture outfit, exploring stereotypical 'masculinity'. In the design of the project, I wanted to express a blend of elegance and roughness. A certain element of roughness allows for a kind of freedom in dressing ; one which should not insist on changing or be blindly criticised. Maintaining an elegant balance and the originality of the street is a key component of this project.


02.OF MINE

Linghao Kong
Publication

Edition 1

 This portfolio mainly showcases a publication I recently designed.As the art director and photographer of the publication, the content of not only shows fashion design and styling, but also challenges the viewer to considering more perspective of images. With sufficient imagination to read the fashion system: think, be patient and constantly deconstruct all the visual symbols.

03.Daily styling inspiration 

Linghao Kong


updating 



Record of daily styling inspiration.

04.BOOKs

Linghao Kong


Publication 



This prototype is enhanced by the imagination capabilities of the images. My connection with pictures is not only with the book’s content , but also about how the book is bound and how pictures are associated together. This prototype uses comb binding and can be opened in different directions. After the book is opened, Different pictures can be flipped through in different directions, but also read as a normal book for a range of experiences and interactions with the pictures.

The materials of the pictures come from my own shooting and painting works, as well as different artists such as Nobuyoshi Araki, Daito Moriyama and Liutao.

This is a short-term project. Within a week, I completed the shooting and publication. Inspired by this publication, I developed a prototype. I disassembled two chairs and combined them to create a bag



05.The Drape of Architecture

Linghao Kong


2024


This collection draws inspiration from repetitive architectural forms and the expressive quality of draped textiles: a soft, unstructured kind of romance. One day, as I observed the hanging curtains, it reminded me of the stripes on Roman columns, helping to develop a fantasy— one where the fluidity of fabric met the rigid lines of classical architecture. Integrating my understanding of bias cutting with traditional menswear design and culture, I explored the tension between softness and structure, continually reimagining how romance can be expressed in menswear