Linghao Kong                           Base in London
                                    
-Fashion designer
-Stylist
-Graphic designer

Contact Details
[email protected]
Instagram: kkong_linghao
01.Beautiful rough

Linghao kong
Menswear

2024

The project originated from my observations of everday life, such as the street culture of men's dress on the streets, bespoke tailoring, and stereotypical clothing. In the research of the project, I started from my cultural background and investigated Chinese street photography from the 1990s to modern day street photography on my own mobile phone. The Beijing Bikini that appears in the project is a typical street culture outfit, exploring stereotypical 'masculinity'. In the design of the project, I wanted to express a blend of elegance and roughness. A certain element of roughness allows for a kind of freedom in dressing ; one which should not insist on changing or be blindly criticised. Maintaining an elegant balance and the originality of the street is a key component of this project.