Linghao Kong                           Base in London
                                    
-Fashion designer
-Stylist
-Graphic designer

Contact Details
[email protected]
Instagram: kkong_linghao
03.EYES

Linghao Kong


2023

This fashion design project is about optical illusions. The inspiration for the design project comes from the eyes of animals. When humans and animals observe the same object, the visual information received by human eyes and those of animals is different. We are accustomed to using just our own standards as the measurement criteria without consideration for alternative perspectives . This led me to consider, is the world really as we see it? Perhaps what a puppy sees is actually the real world?

In my understanding, visual illusions can occur due to trusting one's own eyes. Human beings will maintain a firm attitude towards what they see with their own eyes, even though sometimes this information is deceiving us. For my research, I studied how humans utilize optical illusions and how they alter the information received by the eyes through carriers, such as 3d red and blue glasses. In the project, the audience, designers and wearers all have the right to choose how to view my clothing. Ykk zippers build a bridge between me and the wearers. By ingeniously combining Ykk zippers with the silhouette, the shape of the clothing can be changed by the wearers; for example trousers can be transformed into skirts. The audience will experience a different visual effect depending on which view of the clothing they have, whether this be viewing form the front, back, left and right. Inspired by 3d red and blue glasses, when the audience wears red or blue glasses, the silhouette of the clothing will change visually. The clothing adopts a modular design, and the zippers of Ykk can help the clothing have the opportunity to be extended in future use as planned.